If you can deliver SOM in time then you are capable and credible, and you might be able to increase the market share and reach a more important penetration of the SAM which would deliver a good return on investment. Potentially, if you were present in every country and had no competition you would generate TAM as revenues. When doing their market analysis start-ups often refer to TAM, SAM, and SOM but what do these acronyms mean and why are they useful to investors when assessing an investment opportunity? That is your Serviceable Available Market: the demand for you type of products within your reach. As an investor I expect you to have a realistic objective and I will judge you on your ability to deliver that objective. Your TAM would be the worldwide fast food restaurant market. All play an important role in assessing an investment opportunity and the focus should really be on getting the most accurate numbers rather than the biggest possible numbers.
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